cosi-gira-il-mondo-locandina“As the World Turns” was the creation of Irna Phillips who, beginning in the 1930s, had been one of the foremost creators and writers of radio soap operas.

The personal and professional lives of doctors and lawyers would remain central to “As the World Turns” throughout its run, and would eventually become standard fare on all soap operas. Whereas the 15-minute radio soaps often focused on one central, heroic character, the choosen expanded 30-minute format enabled authors to introduce a handful of professionals within the framework of a family saga.